ADIDAS IWD - NATALIE SPOONER

“You don’t know this side of me yet.” That’s where this story begins. In collaboration with Adidas, we created an intimate video diary with Olympic gold medalist Natalie Spooner—speaking to her newborn son as she works her way back to the game.

Created for International Women’s Day, we wanted to tell a more honest story—one that finds power in softness, and challenges the idea of what’s possible. Just three months after giving birth, Natalie is chasing what should be impossible—earning her place back on Team Canada.

Told through moments of quiet closeness, the film turns that impossibility on its head. Soft, intimate—and quietly defiant.

Because maybe “impossible” is the most fragile idea of all.

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